Learn about us
Luminous Saudi Origin Story
In the summer of 2022, Abdulaziz arrived in Baltimore, seeking knowledge at Johns Hopkins University. He never expected that coffee would become more than just a daily ritual—it became a bridge, connecting hearts and stories.
One night, under the bright lights of Las Vegas, fate introduced him to Mason. A brief conversation turned into a lasting friendship, built on trust, warmth, and a shared love for coffee.
This journey started in the golden sands of Najd and found its way to the dazzling glow of Vegas. But it’s more than a story—it’s an experience. With every cup, we invite you to be part of it. To share in the warmth, the connection, and the simple joy of a good cup of coffee.
Welcome to a journey of belonging.
Our Story
Luminous Coffee began as a vision to elevate the coffee experience by breaking industry norms and pushing boundaries. Founded and Operated by us Lexus Quirante and Mason Salisbury, we believed from the start that coffee could be so much more—something that constantly evolves with innovation and passion. With years of industry experience under our belts, we decided to do things differently. Our approach focuses on high-quality, small-batch coffees released through limited drops. This allows us to focus on every detail, from sourcing exceptional beans to the way we roast, package, and deliver.
One of our core beliefs is in sustainability. We’re committed to building direct relationships with farmers and producers, buying green beans directly from them to share their stories alongside ours. Each coffee release is a reflection of this relationship—a bridge between the people behind the beans and the community that enjoys them. We value transparency in everything we do, from sourcing to roasting to packaging, and we believe that the same care should go into both what’s inside and outside the box.
The journey of Luminous Coffee is a story about relationships, not just with coffee, but with everyone involved—from producers and farmers to you, the Lumi's. Being a small, independent business allows us to move freely, explore new ideas, and push the boundaries of what coffee can be. We’re proud to be different, and we’re committed to staying that way because we believe that’s where the magic happens. Our motto, "ALWAYS BE EXTRA," guides every decision, ensuring that nothing is ever done halfway.
We know that each of you plays an integral role in this journey. Whether you’ve been with us from the beginning or are just discovering Luminous, we’re grateful for your support. Your enthusiasm and passion motivate us to keep innovating and pushing the coffee industry into new realms. Together, we’re part of a new cycle in coffee, one that values quality, sustainability, and creativity above all else.
Thank you for being a part of our story and for helping us grow this extraordinary community.
With love, Lexus & Mason, Atlas - Stay Extra
What is Luminous About?
At Luminous, we are passionate about delivering exceptional coffee experiences that go beyond just a great cup. As a small, two-person team, we are committed to sourcing unique, high-quality beans from sustainable and innovative producers around the world. Every step of our process is driven by our dedication to detail, from selecting the finest lots to roasting them with care, all in pursuit of creating something truly memorable. Our motto, "EXTRA," embodies our belief that excellence is found in the doing above and beyond in what you do, and we leave no detail untouched in our journey to bring you the best coffee possible.
What is a Lumi?
Our community "Lumi," is at the heart of everything we do. You're the reason we push boundaries, explore new possibilities, and continuously strive to elevate the coffee experience. We believe in the power of meaningful connections, working with people who share our passion and values. Whether you're enjoying our coffee at home or collaborating with us as a partner, our goal is to make every moment of your coffee experience extraordinary.
What is the Dropstore?
For the past five years, we have operated as a Dropstore: we are committed to selling our hyper-focused coffees only one day a week, every Wednesday, for a 24-hour period. This approach keeps each coffee release fresh, exclusive, and focused on delivering the most detailed experience for our Lumi's,
The only way to purchase from us is during this Wednesday window, and if you're signed up as a Lumi (via email or text), you'll receive early access at 1 PM KSA time. After that, the Dropstore opens to everyone at 3 PM KSA time.
Once the store closes on Thursday at 3 PM. KSA time, all orders are prepped and shipped Saturday am. This model allows us to focus entirely on quality over quantity, ensuring that every Dropstore is a unique experience and part of our mission to “ALWAYS BE EXTRA.”
When do orders ship?
We Close our dropstore Thursday 1PM Riyadh. All orders will be shipped the Saturday after. Depending in your location, you might have different times of order delivery. If any problems, we are there in whatsapp to help you!
When can I order?
You can order from our Dropstore every Wednesday. At 1 PM KSA time, we send out a password for Lumi Early Access, giving our Lumi's first dibs and sometimes special Extras!
The Dropstore then opens to the public at 3 PM KSA time and stays open until Thursday at 1 PM KSA time—or until we sell out, whichever comes first. Make sure to act fast; our offerings are limited and go quickly!
instant coffee faq
How is your Instant Coffee Made?
Many know that instant coffee is commonly made using two methods: spray drying and freeze drying. There is a third method, but unfortunately, very few companies can afford the high cost overhead. However, one day, we have our eyes set on it.
For now, we choose freeze drying, which involves sublimation, vacuum, heat, and time. Firstly, no other company brews concentrate like we do. By using a cold chain technique throughout the entire process—from grinding and brewing to storage—we keep everything cold and freeze our trays as quickly as possible before the freeze drying process begins. The biggest enemy of instant coffee is the loss of volatiles, so we make sure to grind and brew cold to capture all the sweetness and acidity. We also incorporate extra preparation steps to ensure our outcome is 100% repeatable, achieving 25%-28% extractions using less physical coffee weight than any other competitors. We meticulously dial in our freeze drying batches for specific lots, ensuring we are not adding unwanted heat and maintaining maximum efficiency without loss of time. Think of instant coffee like roasting—every variable matters.
Next up is our post-process. As you can see, we believe that having a thoughtfully designed product matters. That’s why our instant coffee looks like dust. Most companies simply scrape up the product and call it a day, but by making our particles smaller, we enhance the experience by keeping every packet consistent. Many aspects go into our instant coffee that most would overlook when producing.
When Does Your Instant Expire?
Our Instant coffee has held up to 4 years with no issues and continues to be fine though we do notice a slight flatness in the body and a little less sweetness but still safe to use.
Do you have any Recipe Recommendations?
We enjoy this with 226g to 284g ( 226-284 mL ) of hot or cold water. If you want to use it as an espresso, use about 60mL of hot or cold water and about 180-240mL of your choice of dairy or non-dairy.
For an iced drip option, brew with 226-284mL of water over ice for a smooth, refreshing taste.